Developing strong relationships with already established entities in your chosen area of expansion, is an excellent way to reduce both risk and time to revenue.

 

These strategic relationships need to have the following characteristics to be effective:

• Market Presence – Selected Partner needs to already have a strong market presence.

• Complimentary Capabilities - Your capabilities and theirs need to complement one another.

• Market Synergy – Your combined capabilities need to be something the market needs and appreciates.

• Good Will – You must be willing to give as much as you get.  Proactively seek opportunities for the partner to participate in, and gift it to them whether or not you are able to participate.

 

When these strategic partnerships are proactively managed, they can produce powerful results. The Proteros Group can help identify these strategic partners and can create and manage the relationships to highest value.