Cost and time to revenue are significant factors in managing the risks of any market expansion effort.  Using the best-in-class market data gathered during Market Research, The Proteros Group steps up beside you to assess risk to benefit ratios and devise an optimized strategy for entering your chosen market.  Factors that go into the Market Penetration Strategy include:

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• Resources available for market penetration efforts

• Time available for market penetration efforts

• Timing and budget cycles of revenue opportunities within market

• Competition within market

• Geopolitical influences within market

• Teaming and partnerships opportunities within market

• Availability of revenue modeling options that meet your resource and capacity realities.