Proven Results in Action
Real-world examples of how strategic market intelligence and ground truthing accelerate market entry and drive revenue growth.
West Coast Market Penetration Strategy
The Challenge
A Pacific Northwest-based company sought to expand into California markets to offset regional revenue fluctuations and capitalize on significant market opportunities in ports, harbors, and marine infrastructure.
Our Approach
- Identified 3,395 potential opportunities across California
- Filtered to 157 high-value targets using propinquity analysis
- Conducted 4 weeks of boots-on-the-ground market assessment
- Developed relationships with harbor masters and engineering firms
- Created two regional hub strategies (Long Beach and Bay Area)
Key Results
Total market value identified
Adjusted target opportunities
From start to executable strategy
The Outcome
Delivered a phased market entry strategy with clear ROI projections. Phase I projected $250K in immediate revenue opportunities with an $8,500 investment. Ground truthing validated market assumptions and established critical relationships with decision-makers at major ports.
Technology Commercialization for Industrial Innovation
The Challenge
A technology company with a newly patented passive magnetic suspension system needed to identify licensing candidates and develop market entry strategy for the turbomolecular pump industry.
Our Approach
- Conducted 3-month investigation of global TMP manufacturing landscape
- Analyzed bearing technology trends and market mindset
- Evaluated competitive technologies and adoption barriers
- Developed relationships with top manufacturers during research
- Identified and ranked top three licensing candidates
Key Results
Top-tier licensing candidates identified
Target industries assessed
Strategic relationships initiated
The Outcome
Delivered comprehensive market intelligence report with detailed profiles of optimal licensing partners, including market philosophy, innovation appetite, and recommended engagement strategies. Client gained deep industry insights and warm introductions to decision-makers at leading manufacturers.
Multi-Region Business Development Initiative
The Challenge
Company needed to transition from reactive sales to proactive market development while maintaining 80% client retention and growing revenue under increased competitive pressure.
Our Approach
- Developed structured business development process
- Conducted multi-week regional conference and field visits
- Facilitated strategic teaming partnerships
- Created entry strategies for multiple port authorities
- Ground truthed opportunities through face-to-face meetings
Key Results
Revenue opportunities discovered
New strategic relationships
Major ports engaged
The Outcome
Strengthened existing client relationships, established new teaming partnerships with engineering firms, and created qualified entry points into major port authorities. Developed actionable plans for both immediate and long-term market opportunities.